Crazy Rich Asians Crushes the Box Office

Crazy Rich Asians proved that diversity is gold at the box office. The movie, which was adapted from the bestselling book by Kevin Kwan, tells the story of an Asian-American woman who meets her boyfriend's ultra-wealthy family in Singapore. It's the first romantic comedy to top the box office in three years. The film benefited from a high profile social media campaign called #GoldOpen that included many of it's stars such as Constance Wu and Henry Golding celebrating the films entirely Asian cast. 


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