Some things are better left unsaid and probably not printed on a t-shirt. H&M made a critical misstep in its line of kids clothes by featuring an image of a young black child wearing a hoodie that said "coolest monkey in the jungle." The company disregarded the fact that the featured graphic was tied up in historically systemic racism.
The shirt immediately drew an angry backlash from singers and athletes alike. Singer The Weeknd immediately ended his relationship with the clothing brand saying that he "woke up shocked and embarrassed" by the photo.
Lebron James tweeted an angry response to H&M:
"@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!"
The company has since removed the t-shirt from its website and issued and apology.