People living in rural areas, rely on grocery stores and shopping centers to get the supplies and necessities that they need for everyday life. Most people in this area, like to take a trip to the store and see their product up close and make sure it’s in good condition. Online grocery stores do not provide that “hands on” experience, consumers strive for when deciding on food items to purchase, but I do believe that families in this area will like the easy, at-home transaction of buying groceries by a click of a button.They also won’t have to worry about going the the nearest grocery store that might take a long travel time to get there. People living in urban areas, living in a fast paced society, like this to be done fast and efficiently, and with online shopping, they are able to do that in the confinement of their home. I believe the rise in popularity of online grocery shopping, people will begin to enjoy buying products while being at home, and most likely end the existence of grocery shopping and shopping centers for good.